video teasers
instruction manual
material labels
IKEA_lab
Capsule-branding for an
imagined VR experience created by IKEA.
In this Ikea VR experience the user can remix existing Ikea products and materials with a catalog of textures, abstract ideas, and even other brands, resulting in a custom-made, one of a kind object, imagined.
the project contains three short teaser videos, an instruction manual and labled “lab samples” of select materials available to be used in this individualized creative experience.